• Batch Starting

    November 5 seats left
  • Duration

    6 Month
  • Program Rating

    4.8

Here’s Why You Need to master Digital Marketing

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Who can apply for this Program

  • Marketer Icon

    Marketer

  • Coaches Trainers Icon

    Coaches & Trainers

  • Students Icon

    Students

  • Product Managers Icon

    Product Managers

  • Freelancers Icon

    Freelancers

  • Entrepreneurs Icon

    Entrepreneurs

What will you learn over 16 Weeks ?

week 1
  • Defining marketing goals and objectives Conducting market and competitor analysis
  • Grasping the marketing funnel and customer journey
  • Segmenting the target audience effectively
  • Crafting detailed buyer personas
  • Creating a compelling value proposition
  • Exploring essential terms and metrics in digital marketing
  • Understanding media types: Paid, Shared, Owned, and Earned
  • Surveying various digital marketing channels: Organic and Paid
  • Selecting the optimal channel mix for your business
  • Examining case studies for each digital marketing channel
week 2
  • Mastering the Basics
  • Developing a Growth Strategy
  • Analyzing Competitor Challenges
  • Crafting Compelling Copy
  • Creating Effective Landing Pages
  • Improving Site Speed
  • Conducting Eye Tracking Tests
  • Enhancing User Retention
  • Understanding Key Metrics
  • Analyzing Acquisition Channels
  • Optimizing Ad Creatives
  • Utilizing AI for Ad Testing
  • Crafting Ads with AI
  • Implementing SMS and Email Automation
  • Segmenting Users
  • Verifying Email Lists
  • Exploring Cold Email Strategies
  • Embracing Typography and Icons
  • Launching Referral and Viral Campaigns
week 3
  • Grasping SEO principles and Google algorithm updates
  • Debunking SEO myths and practicing proactive SEO strategies
  • Analyzing website rankings effectively
  • Optimizing content for better SEO performance
  • Introduction to the technical aspects of SEO
  • Understanding off-page SEO tactics
  • Fundamentals of link building
  • Implementing internal linking strategies
  • Analyzing backlinks for SEO improvement
  • Exploring advanced link building techniques
  • Managing URL removal requests
  • Recognizing and avoiding common SEO mistakes
  • Dealing with manual actions and Google penalties
  • Staying updated with the latest in SEO trends
  • Leveraging AI for SEO: Keyword research, Content structure, Title & Meta description optimization
week 4
  • Basics of Social Media Marketing
  • Tailoring content strategy for B2C and B2B companies
  • Developing content strategies for specific social media channels
  • Utilizing AI for content marketing: Idea generation, creation, and automation
  • Deciphering algorithms of various social media platforms
  • Key metrics to track in Social Media Marketing
  • Case studies showcasing successful B2C brand strategies
  • Exploring different content formats for social media
  • Strategies for marketing on YouTube
  • Strategies for marketing on LinkedIn
  • Strategies for marketing on Instagram
  • Strategies for marketing on Twitter
week 5
  • Mastering Persuasive Copywriting
  • Crafting Engaging Headlines and Subheadings
  • Writing Clear and Persuasive Copy with Strong Value Propositions
  • Using Persuasive Language and Storytelling Techniques
  • Optimizing Copy Based on Timing and Audience
  • Setting Goals and Objectives for Landing Pages
  • Aligning Landing Page Goals with Campaign Objectives
  • Optimizing Page Navigation and Structure for User- Friendliness
  • Framework and Elements of an Ideal Landing Page
  • Analyzing and Optimizing Ad Visuals, Headlines, and Copy
  • Testing and Iterating Ad Variations for Improved Performance
  • Utilizing Compelling Creative Elements
  • Briefing Designers and Freelancers Effectively
  • Building Brand Guidelines
week 6
  • Importance of Social Media
  • Working on Facebook, Instagram, Linkedin Pinterest, Youtube, Quora
  • Planning of Social media ads
  •  Creation of Social media ads Strategy
week 7
  • Marketing Strategies on Google
  • Setting Up Google Webmaster Tools
  • Understanding Campaign Types and Structures
  • Exploring Different Keyword Match Types
  • Types of Search Ads and Crafting Compelling Ad Copy
  • Bidding Options and Strategies for Maximum ROI
  • Creating Search Campaigns from Scratch
  • Campaign Tracking and Performance Management
  • Exploring Various Audience Types in Google Ads
  • Display and Discovery Advertising
  • Mastering Video Advertising on YouTube
  • Utilizing Automation for Campaign Growth
  • Performance Management with Data-Driven Decisions
week 8
  • Marketing on Facebook
  • Overview and Objectives of Facebook Ads
  • Audience Targeting in Facebook Ads Manager
  • Bid Strategies and Campaign Structures
  • Types of Facebook Ads and Setting Up Ad Accounts
  • Determining Return on Ad Spend (ROAS)
  • Campaign Performance Analysis and Optimization
  • Ad Automation Tools
week 9
  • Comprehensive Guide to Conversion Rate Optimization (CRO)
  • Understanding Conversions and CRO Basics
  • The CRO Process: Observing, Ideating, Testing, and Deploying
  • Detailed Examination of Each CRO Component
  • Observation: Heuristic Analysis, Quantitative, and Qualitative Data
  • Ideation: Generating Ideas, Formulating Hypotheses, Prioritizing
  • Testing: Executing Tests, Measuring Results
  • Deployment: Decision Making, Statistical Analysis, Implementation
  • Best Practices in CRO
week 10
  • Marketing Automation Importance
  • Email Marketing Best Practices
  • Key Email Marketing Metrics
  • WhatsApp Marketing Strategies
  • WhatsApp Marketing Considerations and Metrics
  • Crafting Consumer Journeys via Email and WhatsApp Marketing
  • Live Case Study: Dashboard Walkthrough

Real-World Industry Projects

Red Bull’s success story

Red Bull's success in digital marketing stems from their ability to authentically connect with their audience, produce compelling content, and stay ahead of trends in the digital landscape. By consistently reinforcing their brand values of adventure, excitement, and innovation, they have built a global empire that extends far beyond just selling energy drinks.

Red Bull Image

Spotify’s Success Strategy

Spotify's success in digital marketing can be attributed to its focus on personalization, content marketing, social media engagement, partnerships, data-driven advertising, user engagement campaigns, and continuous innovation. By understanding their audience and leveraging technology effectively, Spotify has built a strong brand and a loyal user base in the highly competitive music streaming market.

Spotify Image

Puma’s Digital Marketing Triumph

Puma's digital marketing success story underscores the transformative impact of strategic digital initiatives in driving brand growth and consumer engagement in the sports apparel industry. Through innovative campaigns, influencer collaborations, and data-driven strategies, Puma has solidified its position as a market leader, setting new benchmarks for digital marketing excellence within the sports industry and beyond.

Puma Image

Learn Essential Skills & Tools

Outcomes you can expect

Increase your job readiness and marketability, making you a preferred candidate for top companies

Certify your Success

A Testimony to What We Do

Advanced Digital Marketing ₹30,000 ( Inclusive of all taxes)

Get the program for as low as ₹5,000/month No Cost EMI

Enroll now and get bonuses worth ₹2,000 absolutely FREE

Mega Bonus only for first 50 people

  • AI Tools

    Unlock a cheatsheet with 25+ exclusive AI tools.

  • ChatGpt prompt

    Gain access to over 25+ ChatGPT prompts for various hacks

  • Interview Cheatsheet

    Resume templates, cover letter tips, and portfolio building hacks.

FAQ’s

Classes are tailored for convenience, kicking off after 6 PM to suit your busy schedules and commitments. Dive in when you're ready to learn!

Whether you’re sprinting or pacing yourself, choose what works for you! We offer both self-paced and mentor-led formats to match your learning style.

Get ahead of the curve with a nominal pre-registration fee of ₹1000. Secure your spot and start transforming your career trajectory!

Join the vibrant community on WhatsApp! Engage, discuss, and grow with fellow learners and mentors by your side.

Our dedicated support team is just a call or an email away. Reach out to us at 8792243559 / 8147081557 or support@corizo.in from Monday to Saturday, 11 AM to 8 PM, for any assistance you need!

Our courses are crafted with care and commitment, and as such, we do not offer refunds. We believe in the value and quality of our educational services!

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