Fundamentals of Digital Marketing

  • Defining marketing goals and objectives Conducting market and competitor analysis
  • Grasping the marketing funnel and customer journey
  • Segmenting the target audience effectively
  • Crafting detailed buyer personas
  • Creating a compelling value proposition
  • Exploring essential terms and metrics in digital marketing
  • Understanding media types: Paid, Shared, Owned, and Earned
  • Surveying various digital marketing channels: Organic and Paid
  • Selecting the optimal channel mix for your business
  • Examining case studies for each digital marketing channel
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