- Defining marketing goals and objectives Conducting market and competitor analysis
- Grasping the marketing funnel and customer journey
- Segmenting the target audience effectively
- Crafting detailed buyer personas
- Creating a compelling value proposition
- Exploring essential terms and metrics in digital marketing
- Understanding media types: Paid, Shared, Owned, and Earned
- Surveying various digital marketing channels: Organic and Paid
- Selecting the optimal channel mix for your business
- Examining case studies for each digital marketing channel