- Understand the landscape of traditional, digital, and social media marketing.
- Understand the major social media platforms, how they function, and what role they play in marketing.
- Understand the risks of social media.
- Understand the wide scope of social media.
Syllabus Category: Digital Marketing
Search Engine Optimization
- Understanding Search Engine Algorithms
- SEO Ranking Factors
- PPC foundations and Analytics
- Robot
- Spider
- Crawler
Inbound Marketing
- Effective inbound marketing strategy specific to your business.
- One of the most effective marketing strategies today.
- Learn to correctly use KPI.
Google Analytics
- Google Analytics
- Segmentation
- Campaign Tracking
- Analytics Intelligence
- Website Tracking
Google Ads & Pay Per Click
- Understand all of the common PPC terms.
- Completely understand SEM & how to profit from it.
- Leverage psychology in your SEM strategy.
- Quickly & easily reverse engineer your competitors PPC strategy.
Online Reputation Management
- Manage an organization’s online reputation.
- Apply reputational management principles to manage online issues and crises.
- Build a strong participatory culture to engage your audience.
E-Mail Marketing
- Learn how to build an effective email marketing strategy as part of your inbound efforts.
- Master the fundamentals of email marketing.
- Invest in yourself and your career by learning one of the most in-demand skills in digital marketing.
- Create and launch email campaigns as needed.
WordPress Development
- WordPress Setup
- Plugin Themes
- Domain Extensions
- EMD
- Content Management System
- Website Marketing
- Blog Marketing
Introduction to WordPress
What Is WordPress?
WordPress is a content management system (CMS) that allows you to host and build websites. WordPress contains plugin architecture and a template system, so you can customize any websites to fit your business, blog, portfolio, or online store.
Digital Marketing an Overview
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web based advertising, but also text and multimedia messages as a marketing channel.
