- Marketing Automation Importance
- Email Marketing Best Practices
- Key Email Marketing Metrics
- WhatsApp Marketing Strategies
- WhatsApp Marketing Considerations and Metrics
- Crafting Consumer Journeys via Email and WhatsApp Marketing
- Live Case Study: Dashboard Walkthrough
- Comprehensive Guide to Conversion Rate Optimization (CRO)
- Understanding Conversions and CRO Basics
- The CRO Process: Observing, Ideating, Testing, and Deploying
- Detailed Examination of Each CRO Component
- Observation: Heuristic Analysis, Quantitative, and Qualitative Data
- Ideation: Generating Ideas, Formulating Hypotheses, Prioritizing
- Testing: Executing Tests, Measuring Results
- Deployment: Decision Making, Statistical Analysis, Implementation
- Best Practices in CRO
- Marketing on Facebook
- Overview and Objectives of Facebook Ads
- Audience Targeting in Facebook Ads Manager
- Bid Strategies and Campaign Structures
- Types of Facebook Ads and Setting Up Ad Accounts
- Determining Return on Ad Spend (ROAS)
- Campaign Performance Analysis and Optimization
- Ad Automation Tools
- Marketing Strategies on Google
- Setting Up Google Webmaster Tools
- Understanding Campaign Types and Structures
- Exploring Different Keyword Match Types
- Types of Search Ads and Crafting Compelling Ad Copy
- Bidding Options and Strategies for Maximum ROI
- Creating Search Campaigns from Scratch
- Campaign Tracking and Performance Management
- Exploring Various Audience Types in Google Ads
- Display and Discovery Advertising
- Mastering Video Advertising on YouTube
- Utilizing Automation for Campaign Growth
- Performance Management with Data-Driven Decisions
- Importance of Social Media
- Working on Facebook, Instagram, Linkedin Pinterest, Youtube, Quora
- Planning of Social media ads
- Creation of Social media ads Strategy
- Mastering Persuasive Copywriting
- Crafting Engaging Headlines and Subheadings
- Writing Clear and Persuasive Copy with Strong Value Propositions
- Using Persuasive Language and Storytelling Techniques
- Optimizing Copy Based on Timing and Audience
- Setting Goals and Objectives for Landing Pages
- Aligning Landing Page Goals with Campaign Objectives
- Optimizing Page Navigation and Structure for User- Friendliness
- Framework and Elements of an Ideal Landing Page
- Analyzing and Optimizing Ad Visuals, Headlines, and Copy
- Testing and Iterating Ad Variations for Improved Performance
- Utilizing Compelling Creative Elements
- Briefing Designers and Freelancers Effectively
- Building Brand Guidelines
- Basics of Social Media Marketing
- Tailoring content strategy for B2C and B2B companies
- Developing content strategies for specific social media channels
- Utilizing AI for content marketing: Idea generation, creation, and automation
- Deciphering algorithms of various social media platforms
- Key metrics to track in Social Media Marketing
- Case studies showcasing successful B2C brand strategies
- Exploring different content formats for social media
- Strategies for marketing on YouTube
- Strategies for marketing on LinkedIn
- Strategies for marketing on Instagram
- Strategies for marketing on Twitter
- Grasping SEO principles and Google algorithm updates
- Debunking SEO myths and practicing proactive SEO strategies
- Analyzing website rankings effectively
- Optimizing content for better SEO performance
- Introduction to the technical aspects of SEO
- Understanding off-page SEO tactics
- Fundamentals of link building
- Implementing internal linking strategies
- Analyzing backlinks for SEO improvement
- Exploring advanced link building techniques
- Managing URL removal requests
- Recognizing and avoiding common SEO mistakes
- Dealing with manual actions and Google penalties
- Staying updated with the latest in SEO trends
- Leveraging AI for SEO: Keyword research, Content structure, Title & Meta description optimization
- Mastering the Basics
- Developing a Growth Strategy
- Analyzing Competitor Challenges
- Crafting Compelling Copy
- Creating Effective Landing Pages
- Improving Site Speed
- Conducting Eye Tracking Tests
- Enhancing User Retention
- Understanding Key Metrics
- Analyzing Acquisition Channels
- Optimizing Ad Creatives
- Utilizing AI for Ad Testing
- Crafting Ads with AI
- Implementing SMS and Email Automation
- Segmenting Users
- Verifying Email Lists
- Exploring Cold Email Strategies
- Embracing Typography and Icons
- Launching Referral and Viral Campaigns
- Defining marketing goals and objectives Conducting market and competitor analysis
- Grasping the marketing funnel and customer journey
- Segmenting the target audience effectively
- Crafting detailed buyer personas
- Creating a compelling value proposition
- Exploring essential terms and metrics in digital marketing
- Understanding media types: Paid, Shared, Owned, and Earned
- Surveying various digital marketing channels: Organic and Paid
- Selecting the optimal channel mix for your business
- Examining case studies for each digital marketing channel
